![]() After all, there are literally thousands of them available. If you aren’t a designer, you’re probably wondering where to even begin with choosing a font. ![]() They can make the difference between an easy conversion or a web visitor that leaves because they can’t read the copy or the page loads too slowly. The fonts you choose will have an impact on how your web traffic-potential leads and customers-experiences your brand and consumes the content you’re creating. ![]() And they can help the words they’re written in carry more weight and communicate more clearly. They’re passionate-and there’s a good reason why: fonts matter. Because few topics evoke such staunch and elaborate opinions within these professions. A word of advice: Don’t ask a designer or art director a question about fonts unless you have some time to spare.
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